Client: Wander Outdoor Gear
Service: Logo & Branding
Description: For Wander, the goal was to create a comprehensive brand foundation rooted in simplicity and clarity. They needed a rustic, family-friendly aesthetic that conveyed genuine happiness and connection to nature. We focused on an intentional process to translate these concepts into a clean, highly adaptable visual system. By designing a core logo that is fundamentally simplistic and memorable, we established a timeless base. The brand visuals and collateral use happy, nature-focused imagery to add warmth, ensuring the entire identity speaks directly to outdoor families while maintaining the clean, rugged quality essential for an enduring gear company.
