Client: VITA-C
Service: Logo & Branding
Description: For the VITA-C launch, I crafted a comprehensive brand identity that visually communicates the product line's commitment to natural ingredients derived from fruits and botanicals. The strategic decision was to replace industry clichés with a vibrant, high-energy aesthetic that resonates with the brand’s core.
I designed a visual system utilizing custom, hand-drawn illustrations and a fresh, sun-drenched color palette to emphasize the purity and efficacy of plant-based components, particularly the brand's flagship Vitamin C serum line. This approach—from the lively logo to the custom packaging and marketing collateral—successfully positioned VITA-C as a dynamic, transparent, and trusted source for effective natural skincare.
