Client: Basement Savers WaterproofingÂ
Service: Logo, Branding, & Collateral
Description: For Basement Savers, the focus was on delivering a highly professional and enduring brand. We employed simplistic design principles to ensure absolute clarity and a feeling of trustworthiness across all collateral. To make the brand approachable and distinct, we intentionally developed a secondary mascot logo that introduced a friendly, memorable element. This strategy allows the client to adapt their messaging—using the clean, timeless logo for formal documents and the fun mascot for lighter marketing—creating a robust visual system built for long-term consistency and widespread appeal.
