Hello, I'm Leanne Lawson.
I'm the designer and strategist behind Designs by LM, where I specialize in crafting timeless, intentional brands for small business owners and creative entrepreneurs. As a self-taught freelance brand designer, I focus on the essentials: logo design, comprehensive brand identity, and user-friendly website design.
My mission is simple: to help you move past the noise and stand out through visual clarity that truly resonates with your ideal audience.
From Strategy to Soul
My path to design wasn't traditional, but every step was intentional.
I began my career in the fast-paced world of marketing for biotech startups. This experience gave me a critical understanding of what makes a business tick: strategy, messaging, and market impact. I learned how to build a company from the ground up and how essential a clear, powerful foundation is. I bring that business-first mindset to every client and design project.
Intentional Design. Lasting Confidence.
At Designs by LM, I believe that the most powerful brands are timeless. We focus on intentional design—where every element serves a purpose, ensuring your visual identity won't fade with the next trend.
I'm here to navigate this journey with you; I provide a complete visual identity that mirrors your brand's spirit while laying a solid foundation for growth. Whether you need a simple, strategic logo, a comprehensive brand identity, or a beautiful and functional website, I've got you covered. The goal is always to foster the confidence you need to bring your envisioned brand to life.